On November 25, Football Sports Development Limited (FSDL) announced a worldwide partnership with German football media company One football to broadcast the Hero Indian Super League (ISL) in over 200 countries around the world (excluding the Indian Subcontinent).
On the Onefootball platform, seen by upward of 100 million monthly active users worldwide, fans will be able to watch free-to-air highlights of India's premier football league starting with the current Hero ISL season.
Hero ISL's global appeal is further enhanced with the new partnership, especially among millennials. Onefootball will provide live and on-demand match action on smartphones and tablets, including Apple AirPlay and Google Chromecast, as well as on desktops via the Onefootball website.
The ISL spokesperson said, "We are pleased to partner with Onefootball bringing another power-packed season of Hero ISL to fans worldwide. Hero Indian Super League has consistently engaged with the young audience, creating an intrigued base of fans across the globe."
Through our partnership with Onefootball, ISL will be able to continue its endeavor to appeal to the youth and globalize Indian football."
Nikolaus von Doetinchem, the VP OTT & Media Rights Onefootball said: “The Hero Indian Super League is a young and rapidly growing competition. Onefootball will be the place for Indian football fans around the world to watch their teams from back home and for a larger international audience to discover ISL for the first time. At Onefootball we are committed to bringing fans closer to the action than ever before and with the ISL we have another amazing competition for football fans to experience.”