The Indian Premier League's TV rights have been retained by Star India, while the internet rights have been awarded to Viacom18 for the 2023-27 cycle, according to BCCI secretary Jay Shah (June 14).
Star's winning bid was for INR 23,575 crore in a first-of-its-kind e-auction organized by the BCCI, while Viacom18 paid INR 23,758 crore to claim Packages B and C for digital rights alone. With Viacom18's bid fetching the IPL a bigger price than the winning bid for the TV rights, the auction also highlighted India's booming digital economy and market potential.
Times Internet has acquired media rights in the Middle East and the United States.
The INR 48390 crores (digital+TV) is for 410 IPL games spread out over five years, with the BCCI earning around INR 118 crore every match. In terms of cost per match, the IPL belongs to an exclusive worldwide club and is one of the world's wealthiest leagues.